![]() Customers judge online credibility by evaluating the visual design, copywriting, and interactions. “Trust increases when we get the details right. No matter how awesome you are on those platforms, a savvy user (the people you want on your side) will recognize an outdated icon right away. While this may or may not be true, the impression that it gives is negative. You’re not really active on the platform.What kind of impression do you think it makes when you’re using social icons that have been retired? Let me give you a few typical opinions: Your readers, customers, fans, and followers need to know that you are active on the social networks they would follow you on. I’ve stated before how important it is to make your social media presence prominent. ![]() This is what I refer to as an “icontastrophe.” In a world where visual appeal is associated with authority and credibility, it never ceases to amaze me how many times I come upon outdated, ugly social media icons. So before I give you the goods, allow me to explain why this is actually such a big deal if you’re trying to make your mark online. ![]()
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